The cloth diaper industry innovates. We’re fueled by a passion, not solely money. Even the “big” businesses in the cloth industry are small in comparison to “big” businesses in other industries, and most are still family run. Even the “biggest” have founders actively involved in the day to day business operations and when you buy from them, you’re paying for dance lessons for their daughter, not a second vacation home for the CEO (as the often shared small business meme goes). Like other small baby-related businesses, many brands and shops were founded when the family identified a problem and set out to solve it. I think the cloth diaper industry is pretty darn great.
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Maria wants to live in a world where cloth diapers are the norm and moms can make parenting choices without judgement. When she’s not chasing her 18, 14 and 11-year old kids around, you might find her checking out the latest gadgets, organizing something (again) or exercising in the fresh air. 
