We’ve all seen the Google ads that use your internet history to market to you. After I bought a pair of Frye shoes for my husband to wear as best man in a wedding, I got their ads for weeks. Call me a sucker but these sometimes work on me. I’d bought Primal Pit Paste and had poked around their site considering buying a stick. As their ads followed me around it stayed on my mind and I finally bought. This type of cookie based ad has led to some very interesting ads after I have done research for one of my clients, wholly unrelated to any desires of mine!
You may have heard how Target knows you’re pregnant based on your shopping habits (and no, not buying prenatal vitamins) and a lot of people are really creeped out about it. My nerdy self is fascinated by it all and was highly impressed when some advanced marketing got me recently.