In a press release published today, the announcement that ERGObaby will acquire (a.k.a. is buying) Tula Baby came as a surprise to most of us. The release states the definitive agreement includes a purchase price of $73.8 million and is expected to close within the next 45 days.
“For the fiscal year ended December 31, 2015, Baby Tula reported net revenue of approximately $24.8 million and EBITDA of approximately $13.1 million” which probably doesn’t surprise anyone who follows the Tula craze!
Post contains affiliate links. It seemed that the babywearing booths were the happening place to be at ABC this year! As such I didn’t do a whole lot of chatting at the booths but I did snap some photos for your enjoyment! 🙂
I think the rainbow Maya Wrap ring sling in the upper right is gorgeous!