Cloth Diapers

Cloth Diaper User Demographics – the Survey Results

Cloth Diaper User Demographics - The Survey Results

Cloth Diaper User Demographics

After years of thinking about a cloth diaper user demographics survey, I finally did it. I received just over 2,200 responses to my cloth diaper survey. I would have loved to receive more but I’ll take it! Here’s what I found out.

Respondent age

cloth diaper users ages

The majority of respondents were between the ages of 25 and 35.

Marital status

cloth diaper users marital status

Most are married.

Living situation

cloth diaper users home ownership

Most own their home.

Employment

cloth diaper users work

There are a good variety of work situations among cloth diapering families.

Income

cloth diaper users income

As well as income.

Have you ever purchased a diaper to “collect” (kept it new and didn’t use it)?

collecting

Interestingly, many people stated that they have not “collected” a diaper (bought it and kept it new in the package rather than using it).

Have you ever purchased a diaper to sell at a profit?

flipping

Despite what it may seem watching B/S/T groups and limited releases, most say they have not purchased a diaper for the purpose of reselling it at a profit.

Do you pay attention to where diapers are made?

manufacturing preferences

Most prefer to know that their diapers were made ethically, or that they are made in the USA/Canada. Note: the reason for the small # of “Made in the USA” responses is that I initially had the question reading that way vs. US/Canada and changed it after a few responses were received.

How often do you use cloth diapers?

use

Most commonly, families use disposables at night if they don’t use cloth full time.

How long have you been cloth diapering?

how long

How many children have you cloth diapered?

how many

Many of the respondents aren’t necessarily veteran cloth diaper users, though I imagine there is some selection bias in this survey.

How old was your child when you first started cloth diapering?

when started

Families seem to be getting started with cloth diapers right away, when their baby is in newborn cloth diapers, or shortly after.

How/where did you first learn of cloth diapering?

how learned

Friends and family seem to be the most likely way for someone to learn about cloth diapers.

What influenced your decision to cloth diaper?

influences

That said, online resources play a large role in deciding whether or not to use cloth diapers.

Why do you cloth diaper?

why use cloth diapers

I allowed respondents to choose more than one reason for cloth diapering, since families typically have more than one. Saving money is in the lead by just a bit.

One a scale of 1-5, how would you categorize your parenting style/lifestyle?

parenting style

The overwhelming majority say they consider their parenting style “middle of the road” or a bit closer to “natural.” When talking about cloth diapers (or marketing them), remember that not every cloth diaper user is “crunchy.”

What kind of cloth diapers do you use?

types

From what I have seen, the most popular types of cloth diapers really seem to change every few years. I wonder what the results of this question would have been a few years ago.

What do you use at night time?

night time

Though quite a few families use disposables at night, many families make overnight cloth diapers work.

On a scale of 1-5, how much do you prefer natural fiber/organic fabrics vs synthetic/stay dry diapers?

stay dry vs natural fibers

Most people who took the survey like a mix of stay dry and natural fiber diapers.

How many cloth diapers do you own?

number of diapers

Stash size varies, but not many families have fewer than 10 or more than 100 diapers.

Approximately how much money have you spent on cloth diapers & accessories?

total spent

There is a wide range for what families have spent on diapers as well.

What is the most you’d consider paying for one diaper?

per diaper

$15-$25 seems to be the most money many families would pay for one diaper.

Where were the majority of your diapers purchased?

where purchased

Most survey respondents seem to buy cloth diapers online.

Where do you wash your diapers?

where washed

They’re washing cloth diapers in their homes.

What detergent do you use on your cloth diapers?

detergent type

Most families are using mainstream detergent vs. specialty cloth diaper detergent.

Do you use the same detergent on your clothes?

same or different detergent

More people are using the same detergent on diapers and clothing, than people who use something special.

What was your biggest hurdle in beginning or continuing to cloth diaper?

hurdles

There are definitely hurdles to cloth diapering, but no one issue jumped out as being the biggest.

Do you use any of these accessories?

accessories

Diaper sprayers, splatter shields, and disposable cloth diaper liners can be helpful but plenty of families have success without them.

What surprised you about the survey results? What did you find most interesting?


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Maria Moser
Maria is the mother of 3, writing about cloth diapers & going green. You'll often find her with a dog or child on her lap, typing 1-handed in between sips of cold coffee. Maria works with many companies within the cloth diaper industry and beyond, providing social media management, product development, and other services.
6 Comments
  • Nadisha Silva
    November 19, 2018 at 4:25 pm
    Reply

    Thank you for this snap shot. I wonder how things have changed since then. Do you plan on replicating this survey 2 yrs down the line.

    • November 19, 2018 at 6:14 pm
      Reply

      I would love to! I know I struggled to receive this many responses the first time, so I’m not sure how much interest there would be in participating in another survey.

  • September 12, 2016 at 6:08 pm
    Reply

    Fantastic survey Maria!!
    Thank you very much for taking the time to put this together and sharing it- much appreciated.

  • September 12, 2016 at 1:32 pm
    Reply

    This is very interesting and well done! Thank you, Maria for putting this information together.

  • September 12, 2016 at 10:48 am
    Reply

    Awesome survey. Best I have ever seen. Only thing I question is how representative of the overall cloth diapering user world it is with respect to where they purchase their product. Because it is an online survey and because the respondents were largely from the engaged online cloth diapering community this survey would miss folks that purchase through big box stores and large non boutique type retailers. For the boutique type online retailer this survey is very representative of their customers.

    • September 12, 2016 at 12:27 pm
      Reply

      I completely agree with you, Dennis. Perhaps for the next survey, B&M boutique owners would be willing to mention the survey to their in-store customers.

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