In a press release published today, the announcement that ERGObaby will acquire (a.k.a. is buying) Tula Baby came as a surprise to most of us. The release states the definitive agreement includes a purchase price of $73.8 million and is expected to close within the next 45 days.
“For the fiscal year ended December 31, 2015, Baby Tula reported net revenue of approximately $24.8 million and EBITDA of approximately $13.1 million” which probably doesn’t surprise anyone who follows the Tula craze!